The only venue near the ground is the rather smart restaurant by the lobby of the former Golden Tulip Hotel, now the Alkmaar. Well behaved, reasonably dressed supporters used to gather here for a pre-match drink, but a change in hotel ownership has led to the arrival of a sushi restaurant.

At the ground, the Grand Café Van Gaal overlooking the pitch is open Mon-Fri 8.30am-5.30pm, offering breakfast and lunch. On match days, though, it’s reservation-only.