Barrow AFC

The Barrow Bluebirds emerge from long League exile

A fan’s guide – the club from early doors to today

Hard work and sound management took Barrow AFC back up to the Football League after nearly 50 years. Flagship club of rugby town Barrow-in-Furness on the bleak Cumbrian coast, Barrow overcame numerous hazards in the non-league wilderness, nearly going under completely in 1999. Their ground, Holker Street, also remains in place, and now goes under the name of the Dunes Hotel Stadium.

With League experience now under their belt, the Bluebirds will be aiming for a more relaxed approach to life in the fourth tier rather than a desperate scrap for survival.

Barrow AFC shop/Rob Proud

The history of Barrow AFC, formed in 1901, can be easily divided into two half-centuries. The first came after World War I, when the Bluebirds were founding members of the Third Division North – the second, post-relegation in 1972, involves nearly five decades in the fifth and sixth tiers.

High points and heroes can be ascertained from names around the stadium. Defender Brian Arrowsmith, who made a record 512 appearances for the club from the early 1960s onwards, has the main stand named after him. A mainstay of the side under player-manager Colin Appleton that gained promotion from the Fourth Division in 1967, Arrowsmith also coached Barrow in 1974-75. Then there’s the stand opposite, named after David Wilkie, whose five-year tenure as manager saw the club win the FA Trophy in 1990 in front of nearly 20,000 at Wembley. There is, of course, an FA Trophy room at Holker Street.

Wilkie, who also led the Bluebirds to the Northern Premier League title in 1989 and a narrow defeat to Bolton Wanderers in the FA Cup Third Round of 1991, died a year later, only 56. The road lining the northern, Crossbar End of the ground, also takes his name.

FA Trophy Room/Rob Proud

You’ll see no mention of Stephen Vaughan, however, despite his significant investment in the club and its ground in the mid-1990s. A boxing promoter with underworld connections, Vaughan had funded the building of the main, all-seater stand, and brought in the right players for Barrow to reach the fifth-tier Conference in 1998.

The Bluebirds lasted only one season before Vaughan vanished, taking his financial support with him. Opaque ownership of both club and stadium clouded operations until 2003, when a members’ company took over the reins. Occasional forays in the FA Cup – a narrow defeat to Gareth Southgate’s Middlesbrough in front of a 25,000 crowd in 2009 stands out – allowed Barrow to stay afloat and regain Conference status that same year.

Winning another FA Trophy in 2010, the only club to do so at the new and old Wembley Stadiums, Barrow welcomed the arrival of locally born Dallas-based businessman Paul Casson as owner in 2014 – and, equally significantly, Ian Evatt as player-manager before the 2018-19 season. Halfway through his first, promising campaign, and with Casson’s investments slowly paying off, the emigré entrepreneur surprisingly passed ownership to club director Paul Hornby.

Holker Street/Rob Proud

In a first move that would set the tone right up to promotion in 2020, Hornby’s quickly held a Q&A session with supporters in The Cross Bar bar at Holker Street. From 2018 on, the Bluebird Supporters’ Trust hold a ten percent stake in the club, now run by a locally based consortium. With goals from John Rooney, younger brother of Wayne, and Scott Quigley, Evatt’s motivated side cantered ahead in the fifth-tier National League.

Elected champions after the season was suspended in March 2020, Barrow may have envisaged a different scenario for their long-awaited return to the Football League but the result was no less sweet – although tempered by the news that club legend Brian Arrowsmith had died from the Covid-19 virus on Easter Sunday. Evatt’s achievements then lured him to Bolton, ex-Blackburn star David Dunn stepping into the managerial seat at Holker Street.

Tied in with the triumphant league return was the revival of the Cumbrian derby with Carlisle, although league points became far more vital than local bragging rights as the 2020-21 turned into a dogfight to stay up. In a struggle that required three managers, caretaker coach Rob Kelly proved to have the safest pair of hands. Barrow then turned to Mark Cooper, who had overseen the transformation at Forest Green Rovers, to steer the Bluebirds nearer the top half of the table in 2021-22.

Ground Guide

The field of dreams – and the stands around it

Charmingly old-school, Holker Street, aka The Dunes Hotel Stadium, has only changed in increments since first hosting football at the turn of the last century. Rented from adjoining Furness Railway by Barrow from 1909 on, it received its first stand in 1912 and covered terracing a decade later.

Floodlights arrived in the early 1960s plus, as Barrow struggled to make ends meet, a speedway track in the early 1970s, an addition that failed to endear the club to the re-election committee in 1972. The main stand you see today, named after stalwart defender Brian Arrowsmith, wasn’t built until the later 1990s yet still feels quaint, only covering half the pitch either side of the halfway line, leaving room for standing areas. Covered and seated, it holds around 1,000, a fifth of the overall capacity.

The rest of the ground is for standing spectators, the partly covered Ray Wilkie Popular Terrace opposite the main stand, and the covered Holker Street Terrace behind the east goal. This is partly given over to away fans, who are now also allocated seats in the main stand alongside these standing supporters from the visiting team. 

Behind the opposite goal stands The Cross Bar clubhouse – hence The Cross Bar End – and offices, and can only accommodate a few standing fans. With average gates around 2,000 in 2019-20, Barrow’s most successful season for decades, the only time when capacity will be tested will be for a glamorous cup tie –  derbies with Workington are a thing of the past.

getting there

Going to the ground – tips and timings

Holker Street runs parallel to the railway, a 7-8min walk from Barrow-in-Furness station – turn right as you exit, you’ll see the floodlights in the semi-distance. Every 15mins and every hour after 6pm, the bus 3 stops at the station and takes 2mins to reach the Barrow FC for Asda stop, Mon-Sat service only.

The sat nav code for Holker Street is LA14 5UW. There is parking on the Asda side of the ground by Barrow & District Car Repairs (LA14 5UH) at £2 per vehicle. Alternatively, just over the main road from the ground, financial agents Liberata (Phoenix Road, LA14 2UG) have an arrangement with the club to allow match-day parking.

getting in

Buying tickets – when, where, how and how much

Tickets are distributed from the main reception (Mon-Fri 10am-4pm, match-day Tue 2pm-7.45pm, match-day Sat noon-3pm, cash and cards accepted) at the stadium and the match-day outlet (Tue 2pm-7.45pm, Sat noon-3pm) alongside, cards only. There are also online sales here and you can order over the phone (01229 666 010, Mon-Fri 10am-4pm) and pick up on match day.

There are no cash turnstiles on the day but a cash-only ticket booth now operates in the Fan Zone. Away fans should arrange purchase through their own club – some tickets may be available at reception.

Email with enquiries. Admission is £16 to stand, £19 to sit, discounted for over-65s at £13/£15 and £5/£6 for under-18s. Match-day admission is £1 extra across the board. Under-7s are admitted free.

what to buy

Shirts, kits, merchandise and gifts

The club shop by reception operates Mon-Fri 10am-4pm, midweek match day 2pm-7.45pm, Sat match day noon-3pm. Home shirts are now a jazzy take on the traditional kit, different shades of blue superimposed with a grid pattern, offset by white collars and sleeves. Away is white. 

Coasters, mugs and badges feature the club badge of a submarine, the red rose of Lancashire and, naturally, a bee and arrow as a jokey reference to the club name.

Where to Drink

Pre-match beers for fans and casual visitors

The main drinking spots are within and alongside the ground, starting with the Soccer Bar behind The Cross Bar end, a cabin-cum-function room with pool, snooker and a dartboard, standard beers and a friendly clientele. 

Likewise, The Cross Bar itself, in the clubhouse behind this west goal, usually welcomes away fans and screens sport. Prices are attractively low, with cider sold by the pitcher. A match-day Fan Zone is a more recent but welcome innovation, with food and drink outlets.